Studying personal brand management at Wroclaw Business University of Applied Sciences

Overview of the programme

The Personal Brand Management programme aims to equip students with the skills and knowledge needed to create, develop, and maintain a personal brand. The curriculum focuses on building students’ ability to inspire and persuade others using their unique potential. Students learn how to tailor their communication to specific audiences and develop a personal style that reflects their brand's differentiators.

Key areas of study include crafting compelling stories, writing impactful advertising texts, and creating authentic biographies. Students also learn to develop marketing strategies, manage image campaigns, and handle crisis situations effectively. The programme provides training in the use of social media platforms such as LinkedIn, Twitter, and Instagram, as well as website development, ensuring students are adept at maintaining their online presence.

Who is it for?

The programme is aimed at individuals who wish to enhance their reputation and value in the job market by building a strong personal brand. In a world inundated with information, managing one’s image has become a challenge for professionals. Personal branding is not just about marketing tools; it also involves effective communication and psychological techniques.

Students interested in this programme are likely to be individuals who want to leverage their authentic personality traits, improve their communication skills, and gain proficiency in using online marketing tools. The curriculum prepares them to run successful campaigns, promote their brand in the media, and use innovative methods to stand out.

Core subjects

The Personal Brand Management programme includes a range of specialised subjects designed to cover all aspects of personal branding. Some of the key subjects are:

• Identification and Creation of Competences – helping students understand their strengths and build relevant skills.
• Workshop of the Leader and Speaker – focusing on public speaking and leadership abilities.
• Own Brand Strategy – developing a tailored strategy for personal branding.
• Own Brand Communication – learning how to effectively communicate one’s brand to different audiences.
• Marketing Tools in the Brand Strategy – covering the use of marketing instruments in brand management.
• Public Relations – Personal Image Management – addressing the principles of managing a personal image in public.

Career opportunities

Graduates of the Personal Brand Management programme will have access to a variety of career paths. Possible roles include:

• Personal branding consultants – guiding individuals in developing and managing their personal brand.
• Content creators and influencers – producing engaging content that reflects their personal brand.
• Marketing and brand managers – overseeing branding strategies for individuals or organisations.
• Public relations specialists – managing communication and image campaigns for clients.

With the skills gained through this programme, graduates are well-prepared to navigate the dynamic fields of branding, marketing, and public relations, where a strong personal identity is often key to success.

Article based on:

https://wab.edu.pl/en/educational-offer/first-degree/personal-brand-management/