Bydgoszcz, Poland

Marketing and Sales

Bachelor's
Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies
Studies online Studies online
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Sales
The sales department isn't the whole company, but the whole company had better be the sales department.
Philip Kotler cited in: Michael R. Czinkota (1999), Marketing: Best Practices. p. 11
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)

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Fordońska 74 str.
85-719 Bydgoszcz
tel. 52 58 29 102
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